As a nonprofit organization, at Visit California, our mission is to develop and maintain marketing programs – in partnership with the state’s travel industry – that inspire travel to, and within, California.

We work hard to promote and market California as a premier tourist destination. From the mountains to the beaches, the redwoods to the deserts and from our metropolitan cities to our unique small towns, we see it as our job to inspire travel to this amazing state, one visitor at a time.

We’re excited that you’re considering a Golden State vacation and are glad you visited our website to begin planning. We hope you find your inspiration, information and the links to help make your vacation a reality.

Feel free to Dream Big in the Golden State where all dreams are always welcome. And when you do, please remember to follow our California Responsible Travel Code.

We hope to see you in California soon!